HORSELiFE LTD.
(“HORSELiFE”)
PRIVACY POLICY
I. Introduction
HORSELiFE Ltd. (“HORSELiFE”) recognizes the importance of privacy and recognizes the
sensitivity of personal information received by us in the course of our business. We recognize
our obligation to maintain the confidentiality of our clients’ information, and recognize our
obligations concerning the personal information of all individuals that we collect, use or disclose
in the course of our operations. This policy has been developed with those obligations in mind.
II. Website
Our website contains links to other websites which are not governed by our privacy policy. The
information contained in this website does not and shall not constitute a business/client, or
agency relationship with HORSELiFE or any of its employees or affiliates. The information
contained in this website is public information.
III. Consent to the Collection, Use and Disclosure of Personal Information
As a customer of Horse Life, by submitting demographic and payment information on our
website you consent to the collection, use and disclosure of your personal information in
accordance with this Privacy Policy. Please note that HORSELiFE does not collect, use or
disclose your personal information without your consent, unless it is mandated under the
applicable legislation.
IV. Collection, Use and Disclosure of Personal Information
Where practical, we endeavour to collect personal information directly from the person to whom
the information pertains. When necessary, we will collect personal information from other
sources.
By retaining this organization as a product provider an individual consents to our necessary
collection, use or disclosure of the individual’s personal information in order to properly provide
the requested product to the individual.
It is our policy to collect personal information about individuals other than our clients in
accordance with the provisions of the Personal Information Protection Act of Alberta (“PIPA”)
and the Personal Information and Electronic Documents Act of Canada (“PIPEDA”).
When we collect, use or disclose personal information, we will make reasonable efforts to insure
that it is accurate and complete.
(a) Collection
Specifically, HORSELiFE collects the following personal information:
- Specifically, HORSELiFE collects the following personal information:
Registration and Account information that is necessary for us to process the products
and services you may purchase on our website and
- “Cookies” – small parcels of text that are sent from our server to your computer in order
to record your personal preferences when visiting our website and create a more
personalized experience on Horse Life’s website.
(b) Use
HORSELiFE only uses your personal information for business related purposes (i.e. to process
your online orders and to create a customer profile allowing us to serve you more efficiently).
(c) Disclosure
HORSELiFE will not disclose your personal information to any individual or organization unless
it falls into one of the following categories:
- It is required under by law that the information be disclosed;
- You have consented to HORSELiFE disclosing such information by creating an account
or requesting information about a specific product or service or in any other way;
- The disclosure of such information is to a third party organization that we have hired to
fulfill a role in our operations, such as our back-up server providers, our credit card
payment processor, our customer service representatives and any other organization or
independent contractor that HORSELiFE has hired;
- Please note that HORSELiFE requires all third party contractors that we hire to
acknowledge our strict adherence to the federal and provincial privacy legislation
and requires them to be aware of our privacy policy and to have a
comprehensive policy of their own; however we are not in any way liable for any
breach of such legislation made by any of our third party contractors.
- We may disclose personal information in the circumstance that HORSELiFE is involved
in a “business transaction” as defined in PIPA – a transaction consisting of the purchase,
sale, lease, merger or amalgamation or any other type of acquisition or disposal of, or
the taking of security interest in respect of HORSELiFE or any portion of HORSELiFE or
its business activities. HORSELiFE further vows to disclose only the minimal amount of
personal information that may be necessary in a particular situation and furthermore, will
require the utmost discretion in doing so.
- HORSELiFE will not sell or in any way transfer your individual personal information to
any external marketing firm or other organization for any reason without your consent.
V. Security of Personal Information
We recognize both the importance and necessity of protecting the personal information of our
clients. We recognize as well our legal obligations to protect the personal information we have
collected about our clients and about other individuals during the course of business. We have
therefore made arrangements to secure against the unauthorized access, collection, use,
disclosure, copying, modification, disposal or destruction of personal information.
VI. Requests for Access to Personal Information
PIPA and PIPEDA permit individuals to access records containing their personal information,
subject to certain exceptions set out in the legislation. We will respond to requests in the time
allowed by the legislation and we will make a reasonable effort to assist applicants to respond
as accurately and completely as reasonably possible. All requests may be subject to any fees
and disbursements the law permits us to charge.
VII. Request for Correction of Personal Information
The law permits individuals to submit written requests to us to correct errors or omissions in
their personal information that is in our custody or control. We will:
- Correct the personal information and, if reasonable to do so, send correction
notifications to any other organizations to whom we disclosed the incorrect information;
or
- Decide not to correct the personal information, but annotate the personal information
that a correction was requested but not made.
VIII. Communications by Email
E-mail is not a secure, confidential method of communicating your confidential and personal
information with us. We will not use e-mail to send personal or confidential information unless
you authorize this form of communication and accept all the inherent risks associated with this
type of communication. By providing us with your email address or by contacting us by email
you shall be deemed to have consented to this form of communication.
IX. Changes to this Privacy Policy
We may review and change our Privacy Policy from time to time in order to update our privacy
commitment to you in keeping with current privacy laws.
X. Contact Information & Resources
If you have any questions with respect to our policies concerning the handling of your personal
information, or if you wish to request access to, or correction of, your personal information under
our care and control, please contact our Privacy Officer at:
Robert Gibb, Chief Privacy Officer
17211 107th Avenue
Edmonton, Alberta T5S 1E5
Email: bobby@horselifecanada.com
If you are dissatisfied with our handling of your personal information, we invite you to contact
our Privacy Officer in writing, setting out the reasons for your concern. If, after our Privacy
Officer has reviewed and responded to your concern, you remain dissatisfied, you may wish to
contact the Privacy Commissioner at:
Office of the Information and Privacy Commissioner of Alberta
410, 9925-109th Street
Edmonton, Alberta, T5K 2J8
Telephone: (780) 422-6860
Website: http://www.oipc.ab.ca
Office of the Privacy Commissioner of Canada
112 Kent Street
Place de Ville
Tower B, 3rd Floor
Ottawa, Ontario, K1A 1H3
Telephone: 1-888-282-1376
Website: http://www.privcom.gc.ca